Dee-Filosofi Kopi

… ‘Itu yang membuat saya mencintai minuman ini. Kopi itu sangat berkarakter.’
Kudengar sayup-sayup Ben berkata pada salah satu pengunjung perempuan yang duduk di bar …
Dee – Filosofi Kopi, page 4.

'Kopi Tubruk' Version
















Black Version.


Process:
I’am a coffee addict and couple years ago owned a small coffeeshop in Bandung. So, this project give me quite strong memories, research materials and also perspective(s) about coffee culture, products & imagery.
Dee, as usually, wanted a simple one. A book cover that could easily recognized and related with coffee & ‘Philospohy’, as well as it could stand out from the crowd of the bookshelf. So, after some research, several ideas came from scratch.
This idea taken a form of the book as coffee package set with specific coffee images, materials and easily identified logo. A simple ones. Just like when we bought coffe from small old coffeshop. ‘Cheap paper’ packaging, old typography and old colors schemes. I wish I could add some coffee smell on it.

These are typographic studies for the book logo. A classic and decorative one which fit the format was selected.














We discussed this idea for a while. There’re absolutely no problem with graphics, but the coffee book package seem to be a good idea to cut off. It’s production & distribution didn’t match partners (Gagas Media publisher & distributor) effieciencies. So, there’s only left these alternatives.














Finally there’re two selected covers. The black (allover) one, and the ‘Kopi Tubruk’ one. The Black one would be bitter and sharp as espresso, meanwhile the other seem to be more realistic. Just like anyother traditional handmade coffee. Whatever you choose, hope it could fit the friendship, restless works, long conversation - the morning, evening and the rush nights of your coffeelife.