Friday, October 06, 2006

Dee Supernova Petir

Here's another classic cut out cover we made for Dee Supernova Petir.



























Process:
Compare with other Supernova releases, we think Petir is the most modest and simplest one. There’s only Electra Wijaya, a girl with electricity, with not so many geographic, culture & scientific overlaps. Maybe that’s way the story goes so focused, clear and strong. I don’t know. Perhaps, I just an ordinary reader and fans.

We aremoving our office when we do this project. So, we’re messing on the topics, ideas, and also; furnitures ;-). Thankfully, there’re backups from Jimmy & Iwan, a couple of sweet college residency designers.

As you could guess, there’d never been White for Supernova. The cover is black all over.

















Blue would be the additional schemes to distinguish it from other Supernova (Akar had use Red).


























There’re several image & composition research, until Dee agree to pick the most unique. One with cut off and overlap images.






















There's Jimmy with cover dummy.


Team for this project: Andry Moch, Jimmy and Iwan. Thanx Folks.

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Dee Supernova Akar redesigned

















The cover. Front and back.

Vertical Poster & Fliers (Front & Back).

Horizontal poster, back. Developed by Akbar.

Process:

After clashed by local religious community, Dee and management (Erwinton) decide to rebuilt the cover and also add more marketing & promotional strategic. So, there’d be most massive design project of Supernova. We read a lot of book, do online research, and also make long conversation with local tattoo artists; Kent Tatto (thx). The redesign concept of the cover turn out very simple. Remove the Ohm symbol, maintain the old version as well as developed it to have more artistic exploration. We actually suggested some holographic or reflective material to replace Ohm symbol, so reader their own face. Erwinton came with the simplest - cut it out with a hole.

There’re quite strong ambitious for book merchandise. So we developed a lot of graphic experiments, including manual cut n paste, drawing, painting, as well as photo (and photocollages).

Bellow is preliminary sketch for poster design.

Bellow is a cut from fake newspaper we use in poster.

This was the flyer design sketch.

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